Coforge Partners with Duke Fuqua School to Enhance Generative AI Applications

Coforge Partners with Duke Fuqua School to Enhance Generative AI Applications

Global digital services provider Coforge is strengthening its commitment to Generative AI through a new partnership with Duke University's Fuqua School of Business. This collaboration seeks to connect academic theories with practical business applications, facilitating the integration of enterprise-level Generative AI solutions across multiple industries.

Objectives of the Partnership

The initiative is centered around the Fuqua Client Consulting Practicum (FCCP), where M.B.A. students tackle real-world business issues under the mentorship of Duke faculty and Coforge experts. This program allows students to apply their academic knowledge to significant industry needs, focusing initially on high-impact sectors such as wealth management, travel, and customer service.

Students are tasked with conducting strategic analyses and developing consultative frameworks that provide Coforge's clients with actionable insights on leveraging Generative AI for transformative outcomes. This hands-on experience enhances the students' analytical and strategic skills while addressing pressing business challenges.

Broader Strategy for AI Leadership

Coforge's collaboration with Duke is part of a larger strategy to engage with academic institutions and maintain a competitive edge in emerging technologies. Vic Gupta, Executive Vice President at Coforge, emphasized the importance of these partnerships, stating that they bring fresh perspectives and innovative solutions to industry challenges. Stephanie Fruth Knight, a Faculty Advisor at Fuqua, highlighted the value of experiential learning opportunities for students in AI and data analytics.

In addition to the partnership with Duke, Coforge has been actively enhancing its AI capabilities through initiatives like the Quasar AI framework and the establishment of a Generative AI Center of Excellence in Greater Noida, India. This center aims to help clients implement industry-specific AI solutions, focusing on areas such as workflow automation and fraud detection.

Growing Adoption of Generative AI

The partnership comes at a crucial time as companies increasingly adopt Generative AI technologies. Recent surveys indicate that up to 95% of U.S. companies are now utilizing AI, driven by the need for improved efficiency and competitive advantage. The collaboration between Coforge and Duke aims to provide businesses with the necessary tools and strategies to navigate their AI transformations effectively.

This joint effort reflects a broader trend of integrating academic research with industry practices to foster innovation and address complex business challenges in the rapidly evolving landscape of Generative AI.