Industry News | 7/20/2025

DAZN Unveils India's First Sports AI Hub in Hyderabad

DAZN has launched India's first sports-focused Global Capability Centre in Hyderabad, marking a significant investment in the local tech scene and aiming to revolutionize sports content with AI.

DAZN Unveils India's First Sports AI Hub in Hyderabad

So, picture this: you’re sitting in a bustling café in Hyderabad, sipping on your chai, and you overhear a conversation about sports streaming. Suddenly, someone mentions DAZN, and you perk up. Why? Because DAZN just launched India’s first sports-focused Global Capability Centre (GCC) right here in Hyderabad, and it’s kinda a big deal.

A Major Investment

DAZN, the global sports streaming giant, isn’t just dipping its toes in the Indian market; they’re diving in headfirst. They’re planning to invest a whopping ₹500 crore over the next three years. That’s like, a serious commitment! By the end of 2026, they aim to hire around 3,000 people. Just think about that—3,000 new jobs in a city that’s already buzzing with tech talent.

The Hub's Location

Now, let’s talk about where this hub is located. It’s nestled in Hyderabad’s Knowledge City, occupying a massive one lakh square feet of office space. Imagine a space so big you could fit a couple of football fields in there! This isn’t just an office; it’s going to be the engine that drives DAZN’s tech and product development.

Building on Existing Foundations

This new hub builds on the foundation of DAZN’s Centre of Excellence (CoE) that they set up in 2023. In just two years, they’ve ramped up their local workforce to over 1,500 employees. That’s a lot of engineers, data scientists, and developers! You can almost hear the brainstorming sessions happening over coffee breaks.

Why Hyderabad?

So, why did DAZN choose Hyderabad? Well, their Chief Technology Officer, Sandeep Tiku, calls it the “perfect destination.” He’s not just throwing around compliments; he’s talking about the state government’s progressive policies and the world-class infrastructure. Plus, there’s a pool of highly skilled and motivated workers ready to dive into the sports tech scene.

The Telangana government is all in on this too, investing over $15 billion in transformative infrastructure. They’re even planning a dedicated AI City and Sports City. It’s like they’re building a tech utopia right here!

The Focus of the Hub

Now, what’s the hub actually gonna do? The core focus is on pioneering the next wave of sports technology, with a heavy emphasis on artificial intelligence and real-time analytics. Imagine watching a game and getting real-time stats that are so accurate, it feels like you’re in the game yourself. The teams in Hyderabad will be working on building advanced AI platforms that could change how we consume sports content forever.

Tiku has been super excited about the potential of combining sophisticated streaming technologies with innovations in AI, augmented reality (AR), and virtual reality (VR). Just think about it: watching a live game from your living room and feeling like you’re actually in the stadium. Mind-blowing, right?

Job Opportunities Galore

If you’re in the tech field, you might want to keep an eye on job postings from this hub. They’re looking for software engineers, data platform engineers, and QA leads who know their way around cloud platforms like AWS and big data. It’s a chance to be part of something groundbreaking.

Impact on the Local Tech Scene

But wait, there’s more! DAZN’s expansion isn’t just good news for the company; it’s a huge boost for the entire Indian tech landscape. This is a major foreign investment in the sports tech sector, and it’s expected to create even more jobs and opportunities. DAZN plans to collaborate with local academic institutions to foster skilling and research in sports tech. It’s like they’re planting seeds for future growth.

Looking Ahead

For DAZN, this isn’t just about setting up shop in India. They’re signaling a long-term commitment to the market, which could pave the way for them to finally offer their primary streaming service here. And let’s be real, India has one of the most passionate sports audiences in the world.

In the grand scheme of things, this move aligns perfectly with the Telangana government’s vision of expanding development beyond Hyderabad into tier-2 and tier-3 cities. It’s all about creating a tech ecosystem that thrives on innovation and talent.

So, next time you’re watching your favorite sports event, just remember: there’s a whole team of tech wizards in Hyderabad working to make your viewing experience even better. Who knows? The future of sports content might just be a click away!