Policy | 7/5/2025

Big Names in Europe Want to Hit Pause on AI Act, Claiming It's a Creativity Killer

A group of over 45 major European companies, including ASML and Airbus, is pushing for a two-year delay on the AI Act, arguing that its complexity and unclear guidelines could stifle innovation and competitiveness.

Big Names in Europe Want to Hit Pause on AI Act, Claiming It's a Creativity Killer

So, picture this: a bunch of big shots from over 45 major European companies, including the likes of ASML, Airbus, and Mistral AI, are sitting around a table, probably sipping some fancy coffee. They’re not just chatting about the weather; they’re seriously concerned about the future of artificial intelligence in Europe. They’ve penned an open letter to Ursula von der Leyen, the head honcho of the European Commission, asking for a two-year delay on the AI Act. Why? Well, they think the current rules could totally mess with innovation and make Europe less competitive in the fast-paced world of AI.

But wait, let’s break it down a bit. These industry leaders are waving their hands, saying, “Hey, this AI Act is kinda complicated!” They’re not just throwing around complaints; they’re talking about the nitty-gritty details. They argue that the regulations are unclear, overlapping, and just plain confusing. It’s like trying to assemble IKEA furniture without the instructions—frustrating and a bit daunting.

Imagine you’re a tech company trying to navigate this maze of regulations. You’ve got folks from Mercedes-Benz, SAP, and Lufthansa joining the chorus, all lamenting the same thing: the lack of clear guidelines. They’re saying, “How are we supposed to comply with rules when we don’t even know what the rules are?” It’s like being asked to bake a cake without a recipe. The AI Code of Practice, which is supposed to help developers figure out their obligations, is still MIA. They missed their deadline, and now companies are left in the dark, scrambling to figure out how to prepare for a law that’s still being written.

The companies are specifically asking for a pause on the deadlines for general-purpose AI models, which are set to kick in by August 2025, and for high-risk AI systems, which are due by August 2026. They’re saying, “Give us a break! We need more time to figure this out.” And honestly, who wouldn’t want a little extra time to get their ducks in a row?

Now, here’s where it gets a bit serious. The companies warn that if they’re forced to move forward without clarity, it could be a disaster for innovation in Europe. They’re worried that they’ll fall behind competitors in the U.S. and Asia, where the rules are clearer and less restrictive. It’s like being in a race where everyone else has a map, and you’re just wandering around hoping to find the finish line. They fear that the EU’s ambitious plans could actually push AI development and investment to other regions, which is the opposite of what they want.

In their letter, they’re not just complaining; they’re also offering solutions. They’ve got detailed proposals for a more “innovation-friendly” approach to implementing the AI Act. They’re ready to roll up their sleeves and work with the Commission to make it happen. But here’s the kicker: the penalties for not complying with the AI Act are no joke. Companies could face fines up to 7% of their annual global sales. That’s a lot of pressure to get it right!

Now, this isn’t just a random outburst from the tech industry. There’s been a lot of chatter and lobbying going on behind the scenes. Tech groups have been pushing for a “stop-the-clock” mechanism, which would allow deadlines to be extended if the necessary guidance isn’t ready. And guess what? Some EU officials are actually listening. Henna Virkkunen, the EU tech chief, has hinted that a delay might be necessary if the standards aren’t ready in time. Even some member states, like Poland, are saying the request is “reasonable,” but they want a clear plan moving forward.

But not everyone’s on board. Countries like Spain are all for simplifying the rules but are wary of going too far with deregulation. It’s a bit of a balancing act, and the European Commission hasn’t officially weighed in on the request yet.

In the end, this call for a delay from major European firms is a big deal. It’s not just about pushing back deadlines; it’s about ensuring that the AI Act doesn’t end up stifling the very innovation it aims to regulate. While some see the Act as a necessary step toward safe and ethical AI, the companies argue that rushing into it without the right support could backfire. The European Commission has a tough job ahead, trying to balance its ambitious regulatory goals with the real concerns of the companies that will be key to making Europe a leader in AI. The decision they make could shape the future of AI not just in Europe, but around the world.