Industry News | 6/19/2025
Just Energy Partners with HCLTech to Enhance Operations through AI
Just Energy has entered into a strategic partnership with HCLTech to implement AI-driven solutions aimed at improving operational efficiency and customer experience in the energy sector. This collaboration reflects a growing trend among energy retailers to leverage technology for cost management and service personalization.
Just Energy Partners with HCLTech to Enhance Operations through AI
Just Energy, a U.S.-based energy supply company, has announced a strategic partnership with global technology firm HCLTech. This collaboration aims to transform Just Energy's business operations through artificial intelligence (AI), focusing on improving operational efficiency and enhancing customer experience.
Partnership Overview
The partnership centers on the deployment of HCLTech’s integrated Digital Process Outsourcing (DPO) solutions, which include its generative AI platform, AI Force. This suite of technologies will be utilized across various core functions of Just Energy, such as IT, finance, data analytics, customer care, sales, and contract renewals. By leveraging AI, HCLTech intends to streamline operations and support Just Energy's innovation strategy.
Technological Implementation
In addition to AI Force, HCLTech will implement two other proprietary platforms: digitalCOLLEAGUE and Toscona. The digitalCOLLEAGUE platform is designed to enhance workforce collaboration by providing a customized interface for different job functions. Meanwhile, the Toscona suite aims to optimize business processes and improve workflow management across the organization. Together, these tools are expected to create a more integrated and efficient operational environment.
Strategic Importance
Scott Fordham, Chief Operating Officer of Just Energy, expressed confidence that HCLTech's expertise will help achieve key business objectives related to efficiency and service improvements. This partnership is particularly significant as it comes after Just Energy's recent restructuring and focus on growth following challenges in the competitive energy landscape.
Industry Implications
The collaboration between Just Energy and HCLTech highlights a broader trend in the energy retail sector, where companies are increasingly adopting AI to manage costs and personalize services. AI technologies are being utilized for various applications, including optimizing billing, forecasting energy demand, and automating customer management. As energy retailers face pressures to enhance efficiency and sustainability, the integration of AI into operations is becoming essential for survival and growth.
Conclusion
The partnership between Just Energy and HCLTech represents a pivotal moment for the role of AI in the energy sector. As the industry continues to evolve, the fusion of AI and energy operations is expected to accelerate, paving the way for a more intelligent and customer-centric energy future.