Industry News | 6/21/2025

Krutrim Acquires BharatSah'AI'yak to Enhance Vernacular AI Solutions in India

Krutrim, an AI venture by Ola, has acquired BharatSah'AI'yak, aiming to strengthen its public sector AI capabilities. This acquisition focuses on developing accessible AI solutions in various Indian languages, enhancing government services and citizen engagement.

Krutrim Acquires BharatSah'AI'yak to Enhance Vernacular AI Solutions in India

In a strategic move to bolster its artificial intelligence initiatives, Krutrim, Ola's AI venture, has acquired BharatSah'AI'yak, an AI-powered platform designed for public sector applications. This acquisition aims to merge Krutrim's advanced large language models (LLMs) and cloud infrastructure with BharatSah'AI'yak's expertise in creating AI solutions tailored for government services.

Details of the Acquisition

The financial specifics of the acquisition have not been disclosed. BharatSah'AI'yak, developed by governance consulting firm Samagra, has played a crucial role in deploying AI solutions across various government projects, including education, agriculture, and citizen services. The platform is known for its Retrieval Augmented Generation (RAG)-based AI bots, which can communicate in multiple Indian languages through text and voice.

Notable projects from BharatSah'AI'yak include the KumbhSah'AI'yak chatbot for the Maha Kumbh 2025 and the AMA Krushi AI chatbot, which provides agricultural advice to farmers in Odisha. By integrating this technology and the core AI team from Samagra, Krutrim aims to expand these solutions nationwide, making them more accessible across diverse regions and sectors.

Strategic Goals and Implications

This acquisition is part of Krutrim’s broader strategy to establish a comprehensive AI ecosystem in India. Launched in December 2023 by Ola co-founder Bhavish Aggarwal, Krutrim quickly achieved unicorn status, reflecting strong confidence in its mission to develop indigenous AI technologies. The company aims to control the entire technology stack, from developing its own LLMs to designing semiconductor chips, which is seen as essential for achieving digital sovereignty and reducing reliance on foreign technology.

Aggarwal has emphasized the need for AI solutions that resonate with India's unique cultural and linguistic landscape. Krutrim's LLMs are trained on over two trillion tokens, with a significant focus on Indic data, enabling them to generate content in various Indian languages.

Democratizing AI in Public Services

The integration of BharatSah'AI'yak is expected to democratize AI in India, particularly in public services. Experts suggest that this move will enhance administrative efficiency and service delivery, especially in a country characterized by linguistic diversity. By offering AI assistants capable of communicating in local languages, Krutrim aims to make technology more accessible to a broader population, including those in rural areas with lower digital literacy.

The potential economic impact of AI in India is substantial, with projections indicating significant contributions to GDP growth by 2035, particularly through applications in agriculture and public services. The acquisition of BharatSah'AI'yak provides Krutrim with a direct channel to implement and refine these applications in real-world scenarios, addressing critical needs such as timely agricultural advice for farmers.

Conclusion

Krutrim's acquisition of BharatSah'AI'yak marks a significant step in India's pursuit of AI self-reliance and the digital transformation of its public sector. By combining its powerful AI models with specialized public-sector solutions, Krutrim is positioned to accelerate the development of accessible, vernacular AI services throughout the nation. This strategic move not only strengthens Krutrim's market position but also aligns with India's goal of fostering homegrown technology to address unique challenges, ultimately contributing to the country's ambition of becoming a global leader in artificial intelligence.