Industry News | 6/15/2025
Meta Appoints Arun Srinivas as Managing Director for India
Meta has appointed Arun Srinivas as its new Managing Director and Head for India, effective July 1, 2025. This strategic move aims to enhance the company's focus on the Indian market, which is crucial for its growth and innovation, particularly in the AI sector.
Meta Appoints Arun Srinivas as Managing Director for India
Meta has announced the appointment of Arun Srinivas as its new Managing Director and Head for India, effective July 1, 2025. This decision underscores the tech giant's commitment to strengthening its presence in one of its largest and fastest-growing markets.
Leadership Transition
Srinivas, who previously served as the Director and Head of Ads Business for Meta in India, will report to Sandhya Devanathan, who has expanded her role to oversee the Southeast Asia region. This leadership change is part of a broader organizational restructuring within Meta, reflecting the company's strategy to unify its business, innovation, and revenue priorities in India.
Background of Arun Srinivas
With nearly three decades of experience in various sectors, including fast-moving consumer goods (FMCG), technology, and investment, Srinivas is well-equipped for his new role. He is an alumnus of the Indian Institute of Management (IIM) Kolkata and began his career at Reebok in 1996. He later spent over 15 years at Hindustan Unilever, where he rose to the position of Category Vice President for Foods in South Asia. Before joining Meta in 2020, Srinivas was the Chief Operating Officer and Global Chief Marketing Officer at Ola, where he played a key role in the company's growth and international expansion.
Strategic Focus on AI
Srinivas's appointment comes at a time when Meta is emphasizing artificial intelligence (AI) as a core component of its strategy in India. The company aims to leverage AI to enhance content recommendations on its platforms and drive revenue growth. Srinivas has already been involved in AI-driven initiatives at Meta, making him a suitable leader to advance these efforts.
Challenges Ahead
India, with over 800 million internet users and a rapidly growing digital advertising market projected to reach $35 billion by 2027, presents significant opportunities for Meta. However, the company faces challenges, including regulatory scrutiny from the Competition Commission of India regarding its data-sharing practices. Navigating these complexities will be a critical aspect of Srinivas's mandate as he leads Meta's operations in India.
Conclusion
The appointment of Arun Srinivas as the head of Meta India is a strategic move aimed at enhancing the company's growth and innovation in a key market. His extensive experience in both traditional and digital sectors positions him well to tackle the challenges and opportunities that lie ahead for Meta in India.