Applications | 6/12/2025
Meta Launches AI Video Editing Tool with Limited Features
Meta has introduced a new AI-powered video editing feature across its platforms, allowing users to apply preset transformations to their videos. However, the tool comes with restrictions, limiting creative control and the duration of edits.
Meta Launches AI Video Editing Tool with Limited Features
Meta has entered the AI video editing space with a new feature available on its platforms, including the Meta AI app, Meta.AI website, and the Edits app. This initial rollout includes over 50 preset AI prompts for transforming video clips, but it also imposes significant limitations on user creativity.
Key Features of the AI Video Editing Tool
- Preset Transformations: Users can apply various transformations to their videos, such as changing clothing styles, backgrounds, and visual tones.
- User-Friendly Interface: The tool allows users to upload a video and select from a range of prompts to edit the first 10 seconds of footage.
- Examples of Transformations: Users can turn scenes into retro comic book illustrations, add dreamy atmospheres, or apply a video game aesthetic.
- Integration with Social Media: Edited videos can be shared directly on Facebook and Instagram or posted to the Discover feed from the Meta AI app and website.
- Availability: The feature is currently available in the U.S. and several other countries, with plans for a global rollout.
Limitations and Future Plans
Despite the creative options, the tool is described as having a "handbrake on" due to its limitations. Users cannot input custom text prompts for more personalized edits, and the AI transformations are restricted to the first 10 seconds of a video clip. This aligns with the trend of short-form video content popular on platforms like Instagram Reels and TikTok.
Meta has indicated that while the current features are free, this may change in the future, potentially introducing charges for advanced editing options. The company plans to release the capability for users to edit videos using their own custom text prompts later in the year, allowing for more personalized results.
Implications for Content Creation
The introduction of this AI video editing tool has several implications for users and the content creation landscape. It lowers the barrier for casual creators to produce visually engaging videos, which could benefit small businesses looking to create dynamic content with minimal effort. However, professional creators seeking detailed control may still prefer more sophisticated third-party software.
Meta's strategic move positions it to compete with platforms like TikTok and YouTube, which also offer native editing tools. By integrating AI features into its ecosystem, Meta aims to enhance user engagement and content generation across its platforms.
In conclusion, while Meta's AI video editing tool offers exciting possibilities, its current limitations reflect a cautious approach to deploying generative AI technologies. As the company gathers user feedback and refines its technology, the impact on the creator economy and standards for AI-generated media is expected to grow.