Industry News | 7/8/2025

Mitsubishi Electric Teams Up with Things, Inc. to Supercharge Manufacturing with AI

Mitsubishi Electric is diving into the world of generative AI by investing in Things, Inc., a startup that’s shaking up Product Lifecycle Management (PLM) systems. This partnership aims to tackle industry challenges like labor shortages and streamline manufacturing processes.

Mitsubishi Electric Teams Up with Things, Inc. to Supercharge Manufacturing with AI

So, picture this: a giant in the manufacturing world, Mitsubishi Electric, decides it’s time to shake things up a bit. They’re not just sitting back and watching the digital transformation wave pass them by. Nope, they’re diving right in, and they’re doing it by investing in a startup called Things, Inc. This little company is all about AI-assisted Product Lifecycle Management (PLM) systems, and Mitsubishi’s got some big plans in mind.

Now, this isn’t just any investment. It’s part of Mitsubishi Electric’s ME Innovation Fund, which has now made its twelfth investment in the startup scene. You can almost hear the excitement in the boardroom as they discuss how this partnership could change the game for manufacturing. With labor shortages and an aging workforce becoming real headaches, Mitsubishi is looking to blend its deep expertise with the innovative solutions that Things, Inc. brings to the table.

What’s the Big Deal with PRISM?

At the heart of this collaboration is a shiny new PLM system called PRISM, which Things, Inc. rolled out in May 2023. Imagine a system that’s not just smart but also kinda intuitive. PRISM uses generative AI to completely revamp how companies manage information and documentation throughout a product’s lifecycle—from the moment it’s just an idea to when it’s finally retired.

Traditional PLM systems? They’ve often been a bit of a nightmare. Think high costs, long development times, and interfaces that make you want to pull your hair out. But PRISM is here to change that narrative. It’s designed to be cost-effective and scalable, making it easier for companies of all sizes to jump on board.

For example, let’s say you’re a small automotive company struggling to keep up with paperwork and documentation. With PRISM, you could streamline your processes, making it easier to manage everything from design changes to compliance with regulations. It’s like having a personal assistant who never sleeps and always knows what you need.

Mitsubishi’s Bigger Picture

But wait, there’s more! This investment isn’t just a one-off deal. It’s part of Mitsubishi Electric’s larger strategy to embrace digital transformation and open innovation. They’ve been around for over a century, and now they’re facing the challenge of keeping up with lightning-fast product development cycles thanks to advancements in AI and cloud technologies.

Mitsubishi is on the lookout for startups and tech partners to create integrated solutions. They’ve already teamed up with AWS to push AI innovation in data centers and with ModuleWorks to develop next-gen automation solutions. It’s like they’re building a tech Avengers team, and PRISM is just one of the superheroes in their lineup.

The Ripple Effect of Generative AI

Now, let’s talk about the impact of generative AI on the manufacturing industry. It’s not just about making things easier; it’s about revolutionizing the entire process. Imagine being able to automate repetitive tasks like data entry and documentation. You could speed up design iterations and get products to market faster.

In industries like automotive and aerospace, generative AI can optimize designs for weight and aerodynamics while keeping safety in check. This means less time spent on prototypes and more time actually getting products out there. Plus, AI can help ensure compliance with industry standards, which is often a tedious and time-consuming process.

Looking Ahead

So, what does all this mean for Mitsubishi Electric and the broader manufacturing sector? Well, it’s a pretty big deal. This investment signals a shift towards more efficient, scalable, and intelligent manufacturing processes. As Atsuya Suzuki, the CEO of Things, Inc., put it, the goal is to "accelerate the global implementation of pioneering DX solutions for manufacturing." And Mitsubishi’s leadership is on board, seeing this collaboration as a key to creating new value and enhancing their competitive edge.

In a nutshell, Mitsubishi Electric’s partnership with Things, Inc. is a bold step into the future, blending traditional manufacturing strength with cutting-edge AI innovation. It’s a move that could reshape how products are developed and managed, making the manufacturing landscape a whole lot smarter and more efficient. And who wouldn’t want to be part of that?