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Netflix is using an AI-generated Gene Wilder voice in its Willy Wonka reality show

Don’t get Gloop’d.

Don’t get Gloop’d.

by Richard LawlerJun 30, 2026, 5:19 PM UTC

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*]($1)Richard Lawler is a senior editor following news across tech, culture, policy, and entertainment. He joined The Verge in 2021 after several years covering news at Engadget.A new teaser trailer confirmed that Wonka’s The Golden Ticket will premiere on Netflix on September 23rd, following its Squid Game reality show in the trend of creating real competitions based on fictional torture scenarios. While the sets seen in the trailer are real and not some Glasgow-style AI fakes, the voiceover is AI-generated.

Deadline reports that Netflix worked with AI audio company ElevenLabs with consent from Wilder’s family, after working on productions re-creating the voice of Michael Caine and Stan Lee. It also continues Netflix’s 2021 partnership with the Roald Dahl company, and is separate from the Charlie vs. the Chocolate Factory animated feature that will arrive in 2027.

Related

• Netflix keeps Squid Game going with more of its reality show
• Can an Emmy-nominated actor make the Glasgow Wonka experience a stage hit?

As for the show itself, Netflix says its “high-stakes social experiment” will feature 12 “lucky” golden ticket winners plus their chosen partner in the competition, with one champion left standing a week later during the two-part finale on September 30th.

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