Nvidia is a victim of the compute marketplace it created | TechCrunch

Long the leading light of the industry, Nvidia has had a bad couple of months. Bloomberg has the ugly details, but the upshot is that the company’s stock price has fallen 15% since its peak in May, even as projected revenue continues to grow. Compared with expected earnings, the company is now cheaper than the S&P average; investors are paying less per dollar of Nvidia’s projected profit than they do for the typical large American company.Money is still flooding into AI infrastructure stocks, but it’s mostly going into memory companies. Over the same period, Micron — one of the world’s largest makers of DRAM, the standard type of memory chip found in computers and servers — has nearly tripled in value, establishing memory as the new bottleneck for data centers and the hot new AI trade. The basic reason is simple: The GPU shortage that looked so alarming last year has eased off a bit. At the same time, data centers need all the memory money can buy.For anyone who appreciates Nvidia’s technological accomplishments, this can feel a bit deflating. There’s a lot of genuinely impressive technology behind Nvidia’s rise, both in developing CUDA, its widely adopted programming platform that made Nvidia GPUs the default engine for AI research, and in pushing the pace of GPU development to a speed few thought possible. Nvidia’s success is the kind of thing you can write whole books about, and the GPUs themselves are among the most complex devices ever produced, right at the bleeding edge of human capability.For memory companies like Micron, the story is much simpler. They build high-bandwidth memory chips — specialized components designed to move data in and out of processors as fast as possible — which have been getting incrementally better for 20 years. Without the chips or the companies changing too much, the service they provide suddenly became very valuable — and since demand is growing faster than anyone can scale up supply, they have been able to increase prices tenfold over the past year.This, via Datatrack, is what the spot price for DRAM — the price buyers pay for chips on the open market, as opposed to long-term contract rates — looks like since 2023:You might think there was some amazing technical breakthrough in the summer of 2025, but no, the industry as a whole just vastly underestimated how much memory it would need for the data center buildout.In comparison, this (via the compute marketplace Ornn) is how the spot price for an hour of time on an Nvidia H100 GPU has changed over the last year:Just like Nvidia’s stock price, there’s a peak in May (around $3.20 an hour) and then a steady drop-off. For better or worse, Nvidia’s value as a company is tied to the price of compute and that price is falling. Micron and its cohort are tied to the price of DRAM, and that price keeps rising.When I talked to Ornn co-founder and CTO Wayne Nelms about the forces driving that disparity, he framed it as a simple issue of supply and demand. Google, Amazon, Microsoft, and even OpenAI have launched their own custom processors to lessen their dependence on Nvidia; even if those chips aren’t as good as the latest model from Nvidia, they’re good enough to drive down the price of compute.“More GPU and accelerator players are entering the market. Everyone wants to make their own silicon, but no one is making their own DRAM,” Nelms told me. “Until there’s a major technological breakthrough on HBM [high-bandwidth memory], a shift in supply and demand, or someone new [enters the market in memory], I think things will more or less persist as we see today.”It’s a frustrating state of affairs for Nvidia, and largely a product of its own success. Having proven how valuable compute can be, the company finds itself at the center of a market everyone wants to be in — while simpler technologies and less interesting companies get rich on the sidelines.TopicsWhen you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence. AI Editor

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