Industry News | 6/10/2025

OpenAI Reduces O3 Model Prices by 80% and Introduces O3-Pro

OpenAI has announced a significant 80% price reduction for its O3 AI model and launched a new version, O3-Pro. This strategic move aims to increase accessibility and competitiveness in the AI market, potentially sparking a pricing war among AI providers.

OpenAI's Strategic Pricing Move

OpenAI has made a bold move by reducing the price of its O3 AI model by 80% and introducing a new, more advanced model, O3-Pro. This decision is part of OpenAI's strategy to make its AI technology more accessible and to strengthen its position in the competitive AI market.

Price Reduction Details

The cost for the O3 model's input tokens is now $2.00 per million tokens, with cached input priced at $0.50 per million tokens. Output tokens are set at $8.00 per million tokens. This competitive pricing is expected to make the O3 model one of the most cost-effective high-performance AI models available.

Introduction of O3-Pro

Alongside the price cut, OpenAI has launched the O3-Pro model. While specific pricing for O3-Pro is yet to be fully disclosed, it is anticipated to offer enhanced capabilities and more compute resources, making it suitable for complex AI tasks.

Market Implications

This aggressive pricing strategy is likely to democratize access to advanced AI, enabling smaller companies and developers to utilize sophisticated AI tools previously out of reach. However, it may also trigger a pricing war among AI providers, potentially affecting profitability and R&D investments in the industry.

OpenAI's Broader Strategy

OpenAI's approach includes scaling its user base through affordable pricing for general-purpose models while offering premium solutions for enterprise clients. This dual strategy underscores OpenAI's commitment to expanding the availability of advanced AI tools while maintaining a competitive edge in the market.

Conclusion

OpenAI's recent announcements highlight its commitment to making AI more accessible and affordable, potentially reshaping the competitive landscape of the AI industry.