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The Pixel 10A finally costs what it should

A healthy Prime Day discount is all it took.

A healthy Prime Day discount is all it took.

by Allison JohnsonJun 23, 2026, 5:00 PM UTC

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**No camera bump here. Photo: Dominic Preston / The VergePart OfThe Verge’s guide to Amazon Prime Day 2026see all ]($1)*]($1)Allison Johnson is a senior reviewer with over a decade of experience writing about consumer tech. She has a special interest in mobile photography and telecom. Previously, she worked at DPReview.We can usually rely on Google to put together a compelling package in its Pixel A-series devices. The Pixel 10A was kind of a letdown, though. It added only a handful of updates, like satellite messaging and updated Gorilla Glass on the screen — but it still costs $499, like the Pixel 9A. Kind of a bummer.

Enter Prime Day: The 10A is down to $399 at Amazon, which feels much more fair. Getting essentially the 9A with the minor-est of iterative updates feels better when you’re paying $400 instead of $500. And staying consistent with the 9A, the 10A also offer seven years of OS updates. That’s a lot of years of not having to worry about buying another phone.

]($1)]($1)### Google Pixel 10A]($1)

$399$49920% off$399Google’s new Pixel 10A introduces faster wired charging, Satellite SOS, and new AI tools like Camera Coach and Auto Best Take. Otherwise, it’s basically the Pixel 9A, with the same Tensor G4 chip and a dual-camera system. Read our hands-on impressions.

**Read More$399 at Amazon (128GB)]($1)$399 at Best Buy (128GB)]($1)$499 at Amazon (256GB)]($1)In fairness, the Pixel 10A is probably a victim of RAMageddon, and I suppose we’re lucky that it didn’t get a price increase this year. And it hasn’t been totally clear what kind of deals we’d see on phones in the midst of the memory crisis, even those that are consistently marked down, like the Pixel A-series. The Pixel 9A was marked down to $400 for last summer’s Prime Day, so the smaller discount this year might be a sign of the times. Still, it’s hard to argue with the 10A at $400 — unless you find a great deal on the 9A, that is.

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