OpenAI

Your gaming data could be the secret to AGI, according to this Bezos-backed startup

When it comes to achieving artificial general intelligence (AGI), large language models just don’t have what it takes. Models like ChatGPT and Claude are great at text, but they’re less skilled at und...

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Rebecca Bellan , Theresa Loconsolo
~3 min read

When it comes to achieving artificial general intelligence (AGI), large language models just don’t have what it takes. Models like ChatGPT and Claude are great at text, but they’re less skilled at understanding how things actually move through space and time — an essential skill for producing intelligence that generalizes. That gap, it turns out, might be filled by gaming data. That’s the bet behind General Intuition, a Bezos-backed, New York-based startup valued at $2.3 billion that just closed a $320 million round with Coatue, Eric Schmidt, and researchers at MIT and Google DeepMind joining its list of investors. On this episode of TechCrunch’s Equity podcast, General Intuition CEO Pim de Witte joins Rebecca Bellan to dig into why world models trained on gaming data might be the next big leap in physical AI, how the company spun out of gaming platform Medal TV, and where the ethical red lines are when your models could end up being used for defense applications. Listen to the full episode to hear more about: Subscribe to Equity on YouTube, Apple Podcasts, Overcast, Spotify and all the casts. You also can follow Equity on X and Threads, at @EquityPod. Senior Reporter Rebecca Bellan is a senior reporter at TechCrunch where she covers the business, policy, and emerging trends shaping artificial intelligence. Her work has also appeared in Forbes, Bloomberg, The Atlantic, The Daily Beast, and other publications. You can contact or verify outreach from Rebecca by emailing rebecca.bellan@techcrunch.com or via encrypted message at rebeccabellan.491 on Signal. Audio Producer Theresa Loconsolo is an audio producer at TechCrunch focusing on Equity, the network’s flagship podcast. Before joining TechCrunch in 2022, she was one of 2 producers at a four-station conglomerate where she wrote, recorded, voiced and edited content, and engineered live performances and interviews from guests like lovelytheband. Theresa is based in New Jersey and holds a bachelors degree in Communication from Monmouth University. You can contact or verify outreach from Theresa by emailing theresa.loconsolo@techcrunch.com. Last chance to save up to $190 on TechCrunch Founder Summit. Join 1,000+ founders and VCs at all stages for real-world scaling insights and connections that move the needle.

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